1. Start from a list, not a strategy
You don't need a migration plan before you know what you have. Export your domains from billing, add a contact email if you have one, and import it. Within a day you'll know what each site runs and how it performs.
2. Pick a small first group
Don't start with your whole base. Choose a group where the change will be easy to see. Good candidates tend to have:
- A brochure site with a few pages, and no store or membership area.
- A slow mobile score, because the rebuilt homepage will visibly beat it.
- A customer you already talk to, who will give you honest feedback.
Leave online stores, membership sites and heavy custom plugins for later. They can move too, but they need more scoping.
3. Check your email list first
This is a marketing email, so treat it like one. Make sure you're allowed to contact these people under your terms and local rules. Em Region adds your postal address and an unsubscribe link to every email and keeps opt-outs off future sends, but who you contact is your decision.
4. Send a message that sounds like you
Customers trust you, not a platform they've never heard of. Keep it short, say why you're writing, and be clear that it's free and that their current site won't change. Our default message is a good starting point, but your own voice will do better.
5. Follow up with the ones who say yes
When a customer opts in, the site moves to your pipeline and Em Workers gets to work. Use that moment to talk to them. A short conversation about what they want from their site will help far more than another email.
6. Deliver the homepage, then have the real conversation
The rebuilt homepage does the selling. Once the customer has seen it on a real link, the question becomes what to do next. Some will want the whole site, and Em Workers gives a fixed quote before any work starts. Some will wait, and that's fine: the homepage rebuild costs them nothing.
7. Plan the move carefully
The sites that move need care, because search rankings are the thing customers worry about most:
- The current site stays live until the new one has passed its checks.
- Every indexed URL gets a redirect, tested before launch.
- Have a rollback plan for the DNS change.
8. Connect the site, then keep it healthy
Once a site is live, its repo joins your GitHub organization and connects to Em Region. Now it's a site you can actually see into: versions, updates, security and speed. Offer Em Care to customers who want monthly upkeep and a report on what was done.
9. Widen the circle
Use what you learned from the first group to refine your message and pick the next one. Modernizing a fleet is a steady program rather than one big event, and the pipeline keeps track of where every customer stands.